AI Tools
AGENT MARKETING TOOL
Build a Listing Email
Turn any KW property page into a polished HTML email using your favorite AI. Pick your campaign, choose a style, paste your links, and copy the finished prompt.
1
What are you promoting?
Choose the type of email you want to create.
Open House #1
Optional Second Open House
2
Choose your look
No design skills required. Just pick a vibe.
3
Add your links
The AI will use these to find the property and agent information.
Why add your agent site?
The AI can use it to find your name, phone, email, brokerage,
license information and other contact details for the footer.
YOUR AI PROMPT
Ready to Copy
LIVE
Copy this prompt and paste it into ChatGPT or another AI with web access.
Tip: After the AI creates the email, you can keep chatting with it.
Try things like “make it more luxurious,” “use fewer photos,” or
“make the description shorter.”
You’re still in control.
Always review property details, dates, pricing and contact information before sending.
YOU MADE THE EMAIL — NOW LET'S USE IT
Add Your Email to Command
Once your AI gives you the finished HTML code, adding it to Command only takes a few steps. We recommend using the Paste Code option.
Before you start
In your AI response, copy everything inside the HTML code box. You want the actual code, not a screenshot or preview of the email.
1
OPEN COMMAND
Go to Marketing → Designs
Sign in to Command, click Marketing in the left-hand menu, then choose Designs at the top.
Open Command →2
START THE IMPORT
Click “Import HTML”
In the upper-right corner of the Designs page, click Import HTML.
3
IMPORTANT
Turn Off the Header & Footer
For the emails created with the tool above, we recommend leaving Legal Header and Legal Footer unchecked.
Legal Header
OFF
Legal Footer
OFF
The AI-generated email already includes its own designed agent/footer area. Make sure you review the finished email for any required brokerage, licensing, unsubscribe, or compliance information before sending.
4
PASTE YOUR EMAIL
Choose “Paste Code”
Select the Paste Code tab, highlight the placeholder HTML, and paste in the full code your AI created.
5
BRING IT IN
Click “Import”
Once the code is pasted, click Import. Command will create a new email design from your HTML.
6
DON'T SKIP THIS
Preview & Double-Check Everything
Open the new design and check the property details, agent information, links, spacing and images before using it in a campaign.
✓ Property details
✓ Listing photos
✓ Agent information
✓ Buttons & links
✓ Mobile preview
✓ Compliance info
Photos missing after import?
Command notes that images from HTML created outside of Command may sometimes appear as placeholders after import. If that happens, replace the affected images inside the Command email editor before sending.
That's it!
Your custom email is now saved as a Command design and can be used with your email campaigns and SmartPlans.
Want the official KW instructions?
View the KW Answers Guide →
YOUR EMAIL IS READY — LET'S SEND IT
Send Your Email Campaign
Once your custom email is saved in Command, use Email Campaigns to send it to the contacts you choose.
1
Choose Recipients
→
2
Select Your Design
→
3
Send a Test
→
4
Send or Schedule
1
OPEN EMAIL CAMPAIGNS
Go to Marketing → Emails
In Command, click Marketing in the left-hand menu, then select Emails at the top of the page.
Open Command →2
START A CAMPAIGN
Click “Create Email Campaign”
Click Create Email Campaign in the upper-right corner. Give the campaign an easy internal name so you can find it again later.
Example
520 N Lucia — Just Listed
3
CHOOSE YOUR AUDIENCE
Select Your Recipient SmartView
Command uses your saved SmartViews from Contacts as recipient lists. Choose the SmartView containing the people you want to receive this email.
Need a new recipient list?
Create the SmartView in Contacts first. If you already started the
campaign, save it as a draft, create your SmartView, then come back.
4
EMAIL DETAILS
Add Your Subject Line
Enter the subject line recipients will see in their inbox. Keep it clear and focused on the property or campaign.
JUST LISTED
Just Listed in Redondo Beach 🏡
OPEN HOUSE
You're Invited: Open House This Weekend
JUST SOLD
Just Sold in Your Neighborhood
5
CHOOSE YOUR DESIGN
Select the Email You Imported
Under the email design section, click Create or Select Design.
Find the custom email you imported in the previous steps, select it, and attach it to the campaign.
JUST LISTED
MY TEMPLATE
Your Custom Listing Email
✓ Selected
6
WHEN SHOULD IT GO OUT?
Send Now or Schedule It
Choose Immediately if you're ready to send now, or choose Schedule to select a future date and time.
7
HIGHLY RECOMMENDED
Send Yourself a Test First
Before sending the campaign to your contacts, click Send Test and check the email on your own phone and computer.
✓ Photos loaded
✓ Buttons work
✓ Property details are correct
✓ Agent info is correct
✓ Subject line looks good
✓ Mobile layout looks right
Don't just look at the preview.
Actually click the property button and any other links to make sure
they go where you expect.
8
YOU'RE READY
Schedule or Send Your Campaign
Once everything looks right, click Schedule/Send. If you selected a future send time, Command will queue the email for that date and time.
CAMPAIGN COMPLETE
Now Let Command Do Its Thing
After your email is sent, you can return to the Emails area in Marketing to review campaign performance and recipient engagement.
One last reminder
AI can save you a lot of time, but you're responsible for the final marketing piece. Double-check pricing, property information, open house dates, agent information and required disclosures before sending.
Want the full official walkthrough?
View the KW Answers Guide →